LADbible Group
Tyler Pedersen is an accomplished Media Solutions Manager at Whalar, with a strong background in paid media and performance marketing. Since April 2025, Tyler has been responsible for executing campaigns to enhance brand awareness and reporting on campaign performance. Prior experience includes roles at LADbible Group, where Tyler advanced from Paid Media Executive to Paid Media Manager, and at END. as a Performance Marketing Executive. Tyler's expertise in data analysis and campaign optimization was further developed during time at OMD EMEA as a Paid Social Executive, and earlier roles at Kaimera and Mindshare provided foundational skills in digital marketing and client coordination. Tyler holds a Bachelor's degree in Marketing from Nottingham Trent University and from the Chartered Institute of Marketing.
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LADbible Group
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Founded in 2012, LADbible Group has redefined entertainment and news for a social generation. With a global presence, and offices in the UK, Ireland and Australia, LADbible Group has grown to become the biggest social publisher in the world. Reaching an audience of over 584 million every month, in October it recorded over 140 million engagements on Facebook and Instagram and an incredible 1.6 billion across 2020 as a whole. LADbible Group operates across all major social publishers including Facebook, TikTok, Snapchat, Instagram and YouTube and reaches 69 million monthly users across its five websites. LADbible Group has been widely recognised across the industry for its impactful and perception changing campaigns. From award winning social good campaigns such as ‘Trash Isles’ which won eight Cannes Lions, to most recently ‘Blood Without Bias’ that has been awarded 27 times to date [including D&AD Awards, Campaign Media Awards, Marketing Society Brave Awards and most recently The Drum Social Purpose Grand Prix]. LADbible Group understands first-hand how to drive engagement like no other.