John Smiley

John Smiley has over five years of experience in digital marketing, with a focus on paid marketing strategy and acquisition. John is currently the Head of Digital Marketing at Ladder, where they manage an eight-figure annual marketing budget and consistently meets acquisition and revenue goals.

Previously, John was the Senior Performance Marketing Manager at BlueVine, where they developed and executed the acquisition strategy for BlueVine's new banking and payment products. John also led cross-functional projects with product and web development teams to introduce and implement product and web improvements to increase acquisition funnel efficacy. John has also managed a team of performance marketing associates who assist with day-to-day channel management and campaign execution.

John holds a Bachelor's degree in Marketing from the University of California, Berkeley. John is skilled in SQL, Salesforce, and has a deep understanding of lead quality and performance throughout the acquisition funnel.

John Smiley graduated with a Bachelor of Arts in Economics from the University of Colorado Boulder. John then went on to get a certification from Google in AdWords.

Some of their coworkers include Benjamin Miller - Chief of Staff, Jack Dubie - CTO, and Sanjeev Kapur - President. Their manager is Jamie Hale, CEO & co-Founder.