Shanshan C.

Shanshan C. is an experienced International Operations Manager and Chinese Digital Media Manager at Lady M Confections Co., Ltd. since June 2017, responsible for managing digital production projects, evaluating digital performance, and overseeing China-oriented online and offline activities. Prior to this role, Shanshan worked as a Research Analyst Intern at McKinsey & Company, where market research on Chinese e-commerce platforms was developed, and as an Art Supervisor at Boston University AdLab, coordinating teams in political and business campaigns. Additionally, Shanshan served as the Marketing Director and Writer for BU COMmunicator, achieving significant website traffic growth, and completed a Media Internship at MEC, focusing on multi-channel marketing. An educational background includes a Master of Arts in Instructional Technology and Media from Columbia University and dual Bachelor's degrees in Economics and Communication, Advertising from Boston University.