Alex Whyte is the founder and creative director of Laelen, a Scottish luxury fashion brand dedicated to empowering women. With a background in fashion management from The Robert Gordon University, Alex has held various marketing roles, including global marketing manager at Swire Energy Services and Swire Renewable Energy. Passionate about supporting working families, Alex actively balances entrepreneurship with motherhood while advocating for personal and professional growth in the workplace. Currently, Alex is pursuing an HNC in Stitched Textiles and Fashion Design at Aberdeen College.
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