Boom Cycle
Hilary Rowland serves as the Chief Product Officer and Marketing Director at United Fitness Brands since April 2021, where strategic leadership in product development and marketing initiatives is essential. In addition, Hilary is a Co-Founder and Creative Director of Boom Cycle, which has established itself as the leading authority in London for indoor cycling, specializing in dynamic classes within a friendly and energetic environment since October 2011.
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Boom Cycle
Boom Cycle is an indoor cycling concept which offers a fun, high‑intensity cardiovascular workout. The business currently has four studios based in London (City, Holborn, Hammersmith and Battersea) where they combine indoor spin cycling with various exercise classes for both upper and lower body work‑outs. Boom Cycle is one of the foremostdedicated spinning studios in London, and is on track to replicate the success of some of the larger players in the US.