Raashi Hasija

Raashi Hasija is an accomplished marketing professional with extensive experience in digital marketing, CRM, and loyalty programs. Currently serving as VP of Digital Marketing & CRM at Lafayette 148 New York since April 2025, Raashi has also co-founded Taramira and held key roles at Veronica Beard, Gooten, and Barnes & Noble, Inc. Raashi's background includes leadership positions at FULLBEAUTY BRANDS and New York & Company, where expertise in CRM and loyalty strategies was developed over nearly two decades. Educational credentials include an MBA from the University of Cincinnati, a Master's in Marketing Communications from the Mudra Institute of Communications, and a Bachelor's degree in Computer Science from Fergusson College.