Sophie Guyon

Sophie Guyon is an experienced marketing professional specializing in product development and management within the cosmetics and healthcare industries. Currently serving as Cheffe de Produits at Groupe Laf Santé since April 2022, Sophie is responsible for developing exclusive brands and managing sourcing, purchasing, and support materials for the pharmaceutical network. Previously, at Laboratoires Lebeau (June 2020 - April 2022), Sophie oversaw product innovations and brand management for cosmetics and dietary supplements, successfully creating two brands and developing strategic three-year plans. Sophie's experience also includes significant roles at GROUPE BERDOUES, where responsibilities included international trade marketing and managing diverse brand portfolios, as well as previous positions at NOCIBE and THALGO COSMETIC GmbH focusing on product development and competitive analysis. Educated with multiple degrees in marketing and product commercialization from IAE Lyon, Sophie possesses a strong foundation in market analysis, strategic planning, and product lifecycle management.