Lafuma SA
Perrine Sorel has extensive experience in e-commerce and marketing, currently serving as E-shop manager at Lafuma since March 2014. Prior to this role, Perrine worked as an Assistante e-commerce at Quechua, focusing on site content management and commercial operations. Perrine's earlier positions include Communication Manager and Marketing Assistant at Norprotex, where responsibilities spanned from creating marketing tools to coordinating events and digital communication strategies. Additional experience includes sales support roles at Decathlon Internacional and Puma, as well as assistant positions in marketing at Hachette Filipacchi Media and Societe Generale. Perrine holds a degree in Sport, Tourism, and Leisure from Rennes School of Business and a degree in Marketing and Commerce from Institut Supérieur Européen de Gestion.
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Lafuma SA
Lafuma SA is a France-based company specialized in the design, manufacturing, and marketing of sporting goods and leisure items and equipment. Its products are sold under six brands: Lafuma, Eider, Ober, Millet, le Chameau and Oxbow. Lafuma's offer includes general outdoor garments, as well as backpacks, footwear and camping equipment. Millet, which specializes in clothing for mountaineering, skiing, mountain climbing, also offers backpacks, footwear and ropes. Le Chameau provides clothing and boots for such sports as horse riding, hunting and fishing, as well as for gardening. Oxbow specializes in clothes for skiing, surfing, skating, sandals and travel bags. Eider offers clothing for alpinism and expeditions. Its product portfolio includes also technical garments, such as tents and sleeping bags, as well as garden furniture. It operates through numerous subsidiaries located in France, China, United States and, Japan, among others. The main shareholder is CALIDA Holding AG.