Beverly founded Lages in 1988 and has built the agency on a foundation of solid marketing principles. Her expertise in marketing communications program development, strategic product and corporate public relations and positioning is grounded in practical experience in marketing high-tech products and services for nearly 30 years. When launching a communications program, Beverly leads the team to identify and understand pacing issues, customer values and competitive offerings. Throughout the partnership with clients, she plays an active role, guiding and monitoring program activity and directly counseling clients.
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