Salem R. McLaughlin

Salem R. McLaughlin has held a variety of roles in the eCommerce and marketing space over the past 17 years. In 2004, they began their career as a Project Manager Intern at DocuVault. In 2009, they moved to EVOL Foods, where they held the roles of Supply Chain Coordinator and Foodservice/Convenience Sales Representative. In 2013, they joined Front and Center Marketing as a Field Marketing Manager for Noosa Yoghurt. In 2015, they became a Business Growth Executive at Making Modern. In 2019, they took on the role of eCommerce Marketing Director at Echo Boomer Design. In 2020, they joined Synchronicity Wellness as the VP of eCommerce and Director of Demand Creation & Satisfaction. In 2022, they assumed the roles of Senior Manager - Ecommerce at Laird Superfood, Growth Marketing Strategist at BrandShine Creative, and Growth Strategist at Operator, as well as the Head of Growth at Kift.

Salem R. McLaughlin obtained a BA from Principia College between 2004 and 2009, majoring in Business Administration and minoring in Asian Studies. Since then, they have obtained several certifications, including a Google Ads Search Certification from Google Ads in April 2022, Customer Retention and Email Marketing certifications from CXL in January 2022, a Facebook Ads certification from CXL in January 2022, a Google Ads certification from CXL in January 2022, a Digital Marketing Certification from Google Digital Garage in May 2020, and a Certified Digital Marketing Professional certification from the Digital Marketing Institute in May 2019.