Sally Newport

Sally Newport is an experienced professional in digital communications and brand management, currently serving as the Digital and Brand Lead at Lake Macquarie City Council since August 2011. Responsibilities include driving the development and implementation of the brand and digital communication strategy, managing governance over brand integrity, and overseeing a multi-disciplinary team to enhance brand touchpoints and digital solutions. Previous roles at Lake Macquarie City Council encompass Brand and Digital Lead (secondment), Brand Marketing Officer, Digital Communications Officer, Marketing Campaigns Officer, and Communications Officer, where significant contributions were made in executing marketing strategies, enhancing engagement, and providing expert advice. Earlier experience includes a position as a Business Graduate at RTA, complemented by dual Bachelor's degrees in Business and Social Sciences from the University of Newcastle.