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Abbie D.

Content Specialist II at Lake Trust

Abbie D. has a diverse work experience spanning several companies and roles. In 2011, they started as an intern at JD Agency, where they gained exposure to the radio commercial process, assisted in editing commercials, and participated in brainstorming sessions.

In 2012, Abbie interned at Jackson Radio Works, where they had the opportunity to work with the front office staff, shadow them in client meetings, and contribute to the production of radio commercials. Abbie also redesigned pages of the new customer packet and wrote scripts for aired commercials.

Abbie joined CP Federal Credit Union in 2013 as a Marketing Intern, representing the company at various events and collaborating with the graphic designer to create a quarterly newsletter. Abbie then transitioned into the role of Teller I, where they provided assistance to members, solved problems, and recommended suitable product options. Abbie later took on the role of Teller II, assuming additional responsibilities such as branch balancing, spreadsheet management, and ATM maintenance. Abbie also trained new tellers and shared their expertise with them.

In 2014, Abbie joined Lake Trust Credit Union as a Copywriter, developing content for print, digital, and social media advertisements. Abbie also managed the daily posts on various social media channels, curated content for the company blog, conducted interviews for blog stories, and wrote copy for internal and external member communication. Abbie further contributed to the Lake Trust social purpose project, Moved By Good, by interviewing people and publishing their stories along with accompanying photographs. Abbie maintained all content for the company website as well.

In 2021, Abbie transitioned into the role of Content Specialist at Lake Trust Credit Union, where they continue to curate social media posts, develop content for various communication channels, write articles, and manage the company website. The end date for this role is unspecified as per the available information.

Abbie D. began their educational journey in 2009 at Macomb Community College, where they pursued studies without obtaining a degree. Abbie then transferred to Kellogg Community College in 2010, again without completing a degree. In 2011, they enrolled at Spring Arbor University and successfully completed their Bachelor of Science (BS) degree in Advertising/Public Relations in 2013.

Alongside their formal education, Abbie has also obtained additional certifications to expand their knowledge and skills. In August 2020, they became a Certified UX Writer through the UX Writers Collective. Recently, in August 2022, they obtained a Content Marketing Certification from HubSpot.

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Timeline

  • Content Specialist II

    September, 2021 - present

  • Content Specialist

    June, 2015

  • Copywriter

    November, 2014