Heather Bicknell is a seasoned Product Marketing Director with extensive experience in leading product and brand strategies across multiple organizations. At Lakeside Software since September 2025, Heather has continued to drive product marketing excellence. Previously, at Poppulo from November 2021 to September 2025, Heather was instrumental in launching a new platform and enhancing enterprise customer acquisition through effective messaging and positioning. Heather has also built a comprehensive analyst relations program, collaborating with key industry analysts such as those at Gartner and Forrester. Heather's earlier roles include Senior Product Marketing Manager at Four Winds Interactive and Product Marketing Manager at Lakeside Software, where responsibilities encompassed content strategy development, market intelligence management, and supporting product launches. Heather holds a Bachelor of Arts degree in English Language and Literature with a focus on Creative Writing and Poetry from the University of Michigan.
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