LALIGA
Keegan Pierce is an accomplished professional with extensive experience in international relations and sports business management. Currently serving as the Director of International Relations and Managing Director for UK & Ireland at LALIGA since 2017, Keegan also holds a board membership with the Spanish Chamber of Commerce in the United Kingdom. As a lecturer at Esade since 2011, Keegan has contributed to sports business education while previously serving as Admissions Director for Europe, the Middle East, and North Africa. Previous roles include Senior Sponsorship Consultant at Lagardère Sports and Director of Broadcasting & Communications for Chivas USA within Major League Soccer. Keegan's educational background includes a Bachelor of Science in International Relations from Georgetown University, an MBA from Esade, and exchange programs focusing on international relations and Latin American political economy at Pontificia Universidad Católica de Chile, along with Brazilian politics and culture at USP - Universidade de São Paulo.
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