Laline
Ori Goren is an experienced digital marketing and transformation leader with a proven track record in various high-profile roles. Currently serving as CMO and Global VP at Laline since February 2021, Ori previously held the position of VP Digital & Loyalty Club at CASTRO & HOODIES group, where responsibilities included driving digital transformation and managing the loyalty program P&L. At EL AL Israel Airlines, Ori served as Chief Digital Officer from February 2016 to November 2018, leading global digital strategy and significantly enhancing e-commerce revenues. Earlier roles include Head of Digital Marketing & Sales at Strauss Water Ltd., Manager of Digital Marketing and Advertising at Pelephone, and Supervisor at Adler Chomski Group Advertising agency. Ori holds an MBA in Marketing from Ono Academic College and a Bachelor's degree in Economics & Communication from the University of Haifa.
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Laline
Laline is a global boutique store chain. Founded in 1999 in Israel With over 130 stores worldwide, the brands core is the belief that little moments create great pleasure. Laline's world include items for the body, bath products, skin care, aromatic ambiance products for the home as well as various lifestyle products and accessories. All in a unique verity of fragrances, special design and dreamy atmosphere.