Roberto Blanc

Director Corporate Marketing at Lallemand Inc.

Roberto Blanc, MBA, is an accomplished marketing professional with extensive experience in corporate marketing and strategic development. Currently serving as the Director of Corporate Marketing and Lallemand Brewing at Lallemand since August 2015, Roberto has successfully established marketing vision and strategies across digital platforms. Prior work includes a significant role as Marketing Consultant since March 2008, alongside positions such as Engagement Manager at Innovation Acceleration Group and Co-Founder at LTx. Roberto has a strong record in securing sponsorships, evidenced by achieving over $220,000 in sponsorship revenue during the MBA International Case Competition at Concordia University. Educational credentials include an MBA from Concordia University and multiple master’s degrees in Marketing Management and e-Business from prestigious institutions.

Location

Barcelona, Spain

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Lallemand Inc.

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Established in the last century to supply ingredients to the baking industry, Lallemand has been producing and marketing yeast along with ancillary ingredients to the baking trade since 1921, to the international distilling and wine industry since 1972 and since 1988 bacteria and yeast related ingredients to the animal feed and agricultural sector, to other food industries and pharmaceutical and industrial fermentation companies. Facilities ; Yeast plants : Lallemand, Montreal, QC (Canada) American Yeast, Baltimore, MD (USA) American Yeast, Bakersfield, CA (USA) American Yeast, Memphis, TN (USA) Lallemand Mexico S.A. de C.V., Cuautitlan (Mexico) Lallemand GmbH, Vienna (Austria) Giegold GmbH, Schwarzenbach-an-der-Saale (Germany) F.X. Wieninger GmbH & Co KG, Passau (Germany) Linco GmbH & Co KG, Heilbronn (Germany) Lallemand S.P. z.o.o., Lublin (Poland) Lallemand S.P. z.o.o., Josefow (Poland) Salutaguse Pärmitehas, Tallinn (Estonia) Anchor Yeast, Johannesburg (South Africa) Anchor Yeast, Cape Town (South Africa) Suomen Hiiva, Lahti (Finland) Bacteria Plants: Equipharm, Aurillac (France) Lallemand Specialties, Milwaukee, WI (USA) Rosell Institute/Lallemand, Montreal, QC (Canada) Subsidiaries / divisions: Macco Oraniques, Valleyfield, QC (Canada) Business Strategy : To produce and market worldwide new yeasts and bacteria for existing and new applications, and develop new markets and applications for existing products for the bakery, fermented beverages and human and animal nutrition markets. Research & Development : Carrying out research on drying of yeast strains, control of yeast and bacteria fermentations, production of new wine yeasts strains and mechanisms of resistance of yeast to freezing and high concentrations of ethanol. Nutrition and growth of yeasts and bacteria on both a research and commercial scale (10 L to 250,000 L). Development, production and marketing of novel strains.


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Headquarters

Montreal, Canada

Employees

1,001-5,000

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