LALO Tequila
Jose Martinez has a diverse work experience spanning various industries. Jose is currently working at LALO Tequila as the Director of Accounting & Systems since June 2023. Prior to this role, they served as the Sr. Accounting Manager at LALO Tequila from June 2022 to June 2023.
Before joining LALO Tequila, Jose worked at Waterloo Sparkling Water for three years. Jose held the positions of Sr. Cost Accounting Manager from November 2021 to April 2022, Cost Accounting Manager from January 2020 to November 2021, and Accounting Analyst from April 2019 to December 2019.
From 2016 to 2019, Jose worked at Amplify Snack Brands. Jose was the Sr. Accounts Receivable Analyst from January 2018 to April 2019, where they created and implemented processes for credit limits and reconciled bank accounts. Prior to this role, they served as an Accounts Receivable Analyst from March 2016 to January 2018, managing collections, cash receipts, and resolving account issues.
Jose's earlier work experience includes a role as a Resource Specialist at United Way for Greater Austin from September 2015 to March 2016, and as a Sales Associate at GAP from February 2015 to September 2015.
In addition to their corporate experience, Jose has also worked as a Tennis Coach at Goldfield Tennis Center from September 2011 to September 2015 and as a Shift Lead at Domino's from July 2008 to January 2012.
From 2011 to 2015, Jose Martinez attended the University of North Texas, where they completed their Bachelor of Arts degree in Economics. It is not specified when they started or finished this degree.
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LALO Tequila
Our tequila is named after our founder, Eduardo “Lalo” González, the nickname given to him by his grandfather, the father of premium tequila, Don Julio González. Lalo continues the legacy of his father and grandfather with a bold new approach to perfecting blanco tequila. After nearly a decade in the industry seeing tequila follow many different trends, friends Davíd and Lalo sought to create a truly pure blanco tequila. What began as a small, private batch for our friends & family in Guadalajara turned into a tequila high in demand for its taste and purity, so we are excited to now share LALO with the world. LALO blanco represents the truest and purest spirit on Earth, with no barrels or additives, boldly presenting the taste of the finest agave from the Jalisco highlands. This is why we only make tequila blanco, handpicking the finest agave, and using a traditional cooking process. We distill only twice to maintain the integrity of our agave and add no flavors or additives. Each bottle of LALO is 100% pure. During fermentation, we introduce a proprietary yeast used in Champagne to combine the richness of our agave with the subtle fruity notes of wine. With LALO, our ingredients are only agave, yeast, and water to honor the complex essence of agave.