C. Josef Lamy GmbH
Myriam Bohr is an accomplished Digital Marketing Manager at C. Josef Lamy GmbH, a position held since December 2012. Prior experience includes roles in marketing at Reutax AG from August 2009 to November 2012 and as a Marketing & Product Management trainee at UPM-Kymmene from December 2007 to April 2009, where Myriam focused on assessing interactivity in B2B marketing communication for a final thesis. Early career experiences span several positions, including Conference Assistant at GPD Glass Performance Days in 2007 and Webdesigner for Reise Know-How in 2006. Myriam began a professional journey in marketing through internships, including a role in marketing and central communication at Villeroy & Boch in 2004 and as a Mediengestalterin for Herber & Herber from 2002 to 2003. Myriam earned a Bachelor of Business Administration in International Business/Global Marketing from HAMK University of Applied Sciences from 2006 to 2008, having previously studied at Ludwigshafen University of Business and Society from 2004 to 2006.
C. Josef Lamy GmbH
Around the world the LAMY brand stands for high-quality designer writing instruments with a timelessly modern aesthetic and perfect functionality. Its success story began over 50 years ago with the LAMY 2000: the model was the foundation stone laid in 1966 for the clear, unmistakable design language which still characterises the style of all Lamy products today – Lamy design. As an independent family company, since its foundation in 1930 Lamy has been firmly committed to Heidelberg as the company base, guaranteeing consistently premium quality "Made in Germany". With an annual production of over 8 million writing instruments and a turnover of over 118 million euros in 2018, Lamy is today not only the market leader in Germany, it has also developed to become a sought-after brand around the world. Premium Writing recorded growth of 30% in the previous year. Lamy generates a good half of its turnover abroad. The brand is now represented in more than 80 countries with over 15,600 sales outlets worldwide, including around 200 mono-brand stores. Alongside all this, the company – not least through the release of a Special Edition each year – is constantly setting new trends and inspiring handwriting fans around the world with innovative colours and surfaces. This is how Lamy is able to continuously reinvent itself and prove that a writing tool is more than an object of utility: it is a genuine lifestyle accessory which lends expression to the joy of writing by hand and underlines the individuality of its owner.