Patricia Pérez

Patricia Pérez is a seasoned professional in digital marketing and business transformation, currently serving as Responsible for the Digital Business Unit at Lanalden since February 2017, where strategic planning, project coordination, and digital marketing development are central to the role. Previous experience includes Director of Marketing at BH Fitness - Exercycle, where Patricia led a digital transformation initiative, and Communications Officer at EU-OSHA, focusing on online communication strategies. Additional roles include co-founding MultipliKdor.org, managing marketing and communications at NoVadiet S.A and BBVA, and developing retail marketing strategies at companies like Perfumerías If. Patricia holds an Executive MBA from ESIC Business & Marketing School, complemented by specialized degrees in Corporate Communication and Digital Marketing, and ongoing studies in UX Research and Design at the University of Michigan.