Landsbankinn
Leifur Elíasson is a skilled marketing professional with extensive experience in various roles across notable companies. Currently serving as a Marketing Specialist at Landsbankinn since September 2022, Leifur previously worked as a Performance Marketing Specialist at Meniga and as a Marketing Specialist at CCP, where a strong focus on analyzing KPIs, optimizing campaigns, and driving growth was demonstrated. Additional experience includes positions at WOW air as a Marketing Project Manager, Tempo Software as a Product Marketing Specialist, and an early role at Icepharma as a Marketing Intern. Leifur's educational background includes advanced degrees in Strategic Market Creation and Brand and Communications Management from Copenhagen Business School and a Bachelor of Science in Business Administration from Reykjavik University.
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Landsbankinn
Landsbankinn is a leading Icelandic financial institution. Landsbankinn offers a full range of financial services and is the market leader in the Icelandic financial service sector with the largest branch network. Landsbankinn was established on 9 October 2008 but the history of its predecessor runs back to 1886. The banks' shareholders are the Icelandic State Financial Investments, which manages the 81.3% holding of the National Treasury, and Landskil ehf., which manages an 18.7% holding on behalf of Landsbanki Íslands hf.