Michel Janssen

Michel Janssen has extensive experience in sales and account management, currently serving as Key Account Manager Trade at Kraft Heinz since April 2025, and previously held the roles of Field Sales Manager & National Account Manager Wholesale at Lantmännen Unibake from November 2020. Prior experience includes International Account Manager at Van der Pol in 2020 and multiple positions at Lantmännen Unibake from 2014 to 2020, focusing on intercompany export and regional account management. Additionally, Michel served as a Crossmedia Consultant at @FoodClicks, developing strategies for effective communication in the Out-of-Home market, and worked as an Account Manager for Out of Home Shops. Early in the career, Michel was a Sales Representative at Dillewijn Zwapak BV. Education includes NIMA Sales A and studies at Hermann Wesselink College.