LaplandUK
Matt Battle has extensive experience in brand management and marketing, currently serving as Director of Brand & Product and Head of Brand at LaplandUK since October 2018. Prior to this role, Matt worked at IMG as a Marketing Coordinator, overseeing marketing campaigns for the Arts & Entertainment Division, and as a Culinary Coordinator, where responsibilities included project managing VIP and hospitality experiences for Taste of London. Additionally, Matt held the position of Hospitality Coordinator at IMG for a brief period in 2017. Matt holds a Bachelor's degree in Geography from the University of Leeds and has furthered education at Hong Kong Baptist University.
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LaplandUK
What we do: LaplandUK are most famous for our award-winning event, buried deep in the Crown Estate near Ascot. 15 years ago Mike & Alison Battle created the event out of their own desire to take their children somewhere that would celebrate the pure, commercially unsullied, magic of Christmas. Now, with the help of Hollywood set-designers, West-End actors and more than a sprinkling of magic, the event is keeping the magic of Christmas alive for thousands of children every year. In 2015 we published our first book 'Lapland - The Untold Story of Father Christmas' with Bloomsbury. LaplandUK celebrates and honours the values, imagination and wonderment of childhood through our magical world, rich story telling and immersive memory making experiences.