Briana Blythe

Manager, Digital Content & Communciations — Direct To Consumer (dtc), B2b, & Enterprise Marketing at Laplink

Briana Blythe has over 8 years of professional experience in content writing and communications. In 2021, they are the Manager of Digital Content & Communications at Laplink Software, Inc., where they head consumer marketing campaign design, planning, and execution in collaboration with leadership. Briana also manages the design and development team, including hiring, onboarding, and goal-setting.

Previously, they were a Content Writer at Microsoft in 2020, where they supported the development of on-demand standardized training materials for global teams. Briana also developed and edited video scripts, captions, blogs, and internal communications.

In 2018, they were a Digital Copywriter at Puget Sound Energy, where they were the lead copywriter-editor for the Communications Gateway team for notifications associated with the new website launch. Briana developed original copy for email, SMS, web, and push notifications triggered by customer completion of web-based workflows.

In 2017, they were a Communication Specialist at Alaska Airlines, where they were the content manager and lead copywriter for the Alaska and Virgin America service system transition team. Briana also developed and executed strategic communication plans to engage division employees in alignment with company initiatives.

Also in 2017, they were a Copywriter-Editor at Seattle Pacific University, where they increased email response rates by as much as 805% with original email copy. Briana also edited copy for Response magazine, SPU Voices publications, and Hubspot landing pages and email campaigns.

From 2013 to 2017, they were a freelance Marketing Copywriter & Content Strategist for various companies, including BDA Inc., AgingStrong Fitness, Alternative Health Marketing, Carleton Family Medicine, Conflict Management Strategies, ContentWriters.com, and fam-jam.

Briana Blythe completed a Bachelor's Degree in Liberal Arts and Sciences/Liberal Studies from Excelsior University in 2015. Prior to that, they attended Scuola ili di lingua e cultura italiana from 2008-2009, where they studied Italian Language Immersion.

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Timeline

  • Manager, Digital Content & Communciations — Direct To Consumer (dtc), B2b, & Enterprise Marketing

    January, 2021 - present