Ami Iceman-Haueter

Ami Iceman-Haueter is the Vice President of Research and Digital Experience at MSU Federal Credit Union. Ami brings a deep knowledge of member experience development to the board. Currently, she works across business divisions at MSUFCU to improve digital experiences for members. Additionally, she specializes in research and advisory projects and works in AI and feedback analysis. Before joining MSUFCU, Ami spent seven years in brand management with M3 Group, a branding and marketing company. Ami is a well-known speaker at industry conventions and her expertise with AI wisdom will bring great perspective and innovation to the board.