Baukje Walsma is an accomplished digital marketing professional with extensive experience in search engine advertising and online marketing. Currently serving as an SEA Specialist at BytEffekt since July 2022, Baukje develops and manages campaigns across Google Ads and Microsoft platforms for both national and international clients, focusing on analytics, budget management, and strategic planning. Previously, as a Senior E-Marketing Analyst at Lartisien, Baukje optimized online advertising for luxury hotels in diverse global markets, handling significant advertising campaigns and data analysis. Additional roles include Social Media Coordinator at Digital Footprint Ltd and various internship positions, all contributing to a solid foundation in digital marketing and communications. Baukje holds multiple degrees from Stenden University and I.L.A Institut Linguistique Adenet, encompassing Leisure Management, Tourism, and French Language studies.
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