LASCANA
Mohana Kanagaratnam currently holds the position of Marketingmanager at LASCANA since August 2023. Prior to this role, Mohana worked as a CX Strategist at segmenta experience GmbH from December 2022 to August 2023, focusing on UX research, data analysis, persona development, customer journey mapping, and workshop facilitation. Additionally, experience includes a position as a Working Student in Strategy at Ogilvy, where Mohana conducted market, business, and competitive analyses and supported projects centered on customer experience and human-centered design. Earlier career roles included Buyer and Junior Buyer for Young Men at Ernst Stackmann GmbH & Co. KG from September 2011 to January 2016. Mohana holds a Bachelor of Arts in Advertising and Marketing Communication from Stuttgart Media University, obtained between September 2016 and September 2020.
LASCANA
True to our credo 'It's a woman's world', we have created a unique world of our own for women to feel comfortable in right from the start - not only when wearing fashionable swimwear, but also when in need of a “second skin” in everyday situations, during workouts or for those special moments in a woman's life. Since its launch in 2006, the LASCANA philosophy has been to respond to the individual needs of women and to give them every reason to feel as comfortable in their bodies as they should. Our aim is to bring today’s fashion spirit and the many requirements to be met by lingerie and swimwear in line by offering perfect fit and support as well as a wide range of cuts and styles to choose from. Our customers should not just feel good in their own bodies, they should feel amazing. This is why LASCANA offers a large selection of styles to fit any body shape and taste preference, ensuring to meet all customer needs. Since being launched, the brand has adopted a consistent, award-winning multi-channel strategy featuring four interconnected sales channels: the LASCANA online shop, over-the-counter LASCANA stores and LASCANA shop-in-shops as well as LASCANA catalogues. LASCANA stands for top quality and perfect fit. Next to the own brand LASCANA, well-known licensed brands such as Marie Claire, s.Oliver, Venice Beach, Bench, Buffalo or Jette add an exclusive note, thus complementing the product range. LASCANA continues global expansion. The company is present on the German market with more than 30 own-brand stores, outlets, 1000 shop-in-shop areas and an online shop. Expansion into Scandinavia, France, the Benelux countries, Great Britain, China, Russia and the US has begun – other countries are to follow. Want to know more about LASCANA? Online Shop: https://www.lascana.de/ Corporate Website: https://lascana.world/