Mina Girgis is a seasoned marketing professional with a strong emphasis on data-driven strategies, currently serving as a Senior Marketing Performance Specialist at Lasirena Group since August 2017. In this role, Mina leads the development and execution of performance-driven marketing campaigns across multiple channels, managing budgets and optimizing key traffic KPIs. Previous positions at Lasirena Group include Marketing Performance Specialist and Social Media Marketing Specialist, where Mina developed social media platforms and created content calendars. Earlier experience includes serving as a Junior Social Media Specialist at Orkedia Furniture. Mina holds a Bachelor's degree in Management Information Systems from The Higher Institute for Advanced Studies & Computer, completed in 2015.
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