Carl-Johan Nilsson

Country Manager Sweden at Lassie

Carl-Johan Nilsson is a seasoned professional with extensive experience in strategic and commercial leadership roles, currently serving as Country Manager for Sweden at Lassie since December 2024. Prior experience includes serving as Vice President of Commercial & Strategy at SAVR, where responsibilities encompassed leading strategic growth plans, managing commercial partnerships, and overseeing significant revenue-boosting initiatives. Earlier roles involved co-founding LockDown Innovation, where a new anti-theft beach bag was developed, and working as an Associate at McKinsey & Company, focusing on pricing strategies and growth initiatives for major firms. Carl-Johan Nilsson holds a Master's degree in Accounting & Financial Management from Stockholm School of Economics and has completed several exchange programs, enhancing a strong academic foundation in finance.

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