Jeff Osthus

VP of Sales at Lasso

Jeff Osthus has over 25 years of experience in sales and marketing. Jeff began their career in 1996 as Sales Manager at Counter Culture, where they unified the Sales, Marketing, and Design departments to grow the business over 40%, created the International Sales Department, and developed Sales Reporting. In 1999, they became VP of Sales at Four Star Distribution, where they directed sales of the five brands under the Four Star Dist umbrella, FORUM SNOWBOARDS, JEENYUS SNOWBOARDS, SPECIAL BLEND OUTERWEAR, FOURSQUARE OUTERWEAR and C1RCA FOOTWEAR. Jeff re-structured sales territories to maximize brand opportunities and developed an in-house sales team to support the outside sales Reps. In 2003, they became Vice President at iPath, where they re-structured the company and more than doubled its size, set up global distribution, and managed the Sales, Design, Marketing, and Operations Departments. In 2005, they became VP of Sales at Element Skateboards, where they successfully expanded distribution while maintaining key Specialty Store relationships, developed the business to grow by 30%, and developed an emerging women's business to grow over 50%. In 2012, they became Director of Sales - Emerica and Altamont Apparel Ltd. at Sole Technology. In 2014, they became VP of Sales at Affliction Clothing. In 2021, they became Director of Sales, North America at Streamline Vape Co. and in 2022, they became VP of Sales at Lasso.

Jeff Osthus obtained a Bachelor of the Arts degree in Communications from California State University of Long Beach from 1983 to 1986, and a BA degree in Communications from California State University-Long Beach also from 1983 to 1986.

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Timeline

  • VP of Sales

    February, 2022 - present