I'm a GTM translator for AdTech and Martech companies. I take what's really sophisticated about your product and turn it into a story the market can act on.

It shows up in small ways:

Messaging leans heavily on features, but doesn't clearly differentiate
Sales decks keep getting tweaked, but nothing really sticks
The website doesn't quite work, but no one can say why
Product, marketing, and sales are all telling slightly different stories

So the team keeps pushing forward with campaigns, content, more sales activity… but the core story never quite clicks.

This is usually the point teams realize something deeper is off, beyond the messaging. It's the connection between product, sales, and marketing. And no one truly owns fixing it.

I work with teams when:

Hiring a full-time PMM feels too early (or unclear)
No one owns the narrative end-to-end
Fixing "the story" keeps getting deprioritized
The CEO says: "I hate our website."

That's the gap I step into.

I connect how your product is built, how it's explained, and how it's sold. So buyers, sales teams, and the market get the same story.

You get:
→ a clear, repeatable sales narrative
→ messaging that actually differentiates (not just describes features)
→ a story your team can use across Sales, Marketing, and Product

25+ Clients | 22 Product Launches | 10 Website Messaging Revamps | 30 Days to a Working Narrative

20+ years in AdTech and Martech — in-house at Yahoo, AppNexus, and Criteo, then 8 years as a consultant.

Your story is in there somewhere. Let's find it.

👉 Book a working session: https://calendly.com/lastwordmktg/30-min-mtg


Last Word MKTG

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Last Word MKTG

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