Paula Santi Schalch Castro has extensive experience in marketing and communication, primarily with LATAM Airlines since July 2015, where roles have included PO Campaign, Paid Media Specialist, and responsibilities encompassing strategic planning, budget management, and communication oversight to enhance user experience and brand performance. Previous experience at Audi do Brasil involved roles as an Analyst of Marketing where Paula focused on dealer support and campaign coordination, alongside an earlier position as a Sales Analyst handling logistics. Paula holds a degree in Administration with a focus on Business and Marketing from Universidade Anhembi Morumbi, completed in 2012.