Latana
Brian Callander is a highly experienced data scientist with a strong background in mathematics. Currently serving as a Senior Data Scientist at Latana Brand Tracking since March 2020, Callander previously held the same position at Dalia Research from March 2020 to May 2022 and worked as a Data Scientist at ResearchGate from November 2015 to February 2020. Academic qualifications include a Master's degree in Mathematics from Universidade Estadual de Campinas and a Bachelor of Science in Mathematics from The University of Edinburgh, supplemented by studies at The University of Bonn.
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Latana
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Latana is an AI-powered brand tracking tool that helps brands make better marketing decisions by delivering world-class, scalable insights. Latana uses an advanced algorithm to accurately track consumer perception across more than 100 countries and 1000s of target audiences worldwide. Latana is at the forefront of brand tracking, unraveling one of the least understood areas of marketing, so you don’t have to.