Dale Houser

Dale Houser is a Manager of Analytics Strategy at Latcha+Associates since August 2021, with a robust background in analytics and optimization. Previously, Dale held various roles at MRM from June 2014 to August 2021, including Senior Analyst positions focused on optimization and eCommerce, and several Analyst roles for Chevrolet and Buick. Responsibilities included managing reporting efforts, creating Tableau dashboards for campaign performance evaluation, supporting platform migrations, and producing actionable insights for clients. Dale began the analytical career with an internship focused on competitive analysis for Cadillac. Educational qualifications include a Bachelor of Science in Marketing from Oakland University and an Associate's degree in Liberal Arts and Sciences from Oakland Community College.