L'ATELIER PARFUM
Masha Russac is a seasoned marketing professional with extensive experience in the beauty and cosmetics industry. As Co-Founder of L'ATELIER PARFUM since January 2020, Masha draws from a robust background that includes serving as Marketing Director for Europe at L’OCCITANE Group, where initiatives led to significant market share gains and increment sales across multiple markets. Masha also held the role of Managing Director in Russia, achieving substantial business growth and profitability through strategic commercial objectives and successful investment negotiations. Previous positions include Business Development Manager at Bourjois, where Masha drove brand visibility and market share, and roles at Yves Rocher and Vigo Group, focusing on CRM strategies and marketing activities. Masha holds a degree from Plekhanov Russian University of Economics, completed in 2004.
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L'ATELIER PARFUM
L’ATELIER PARFUM IS A NEW FRENCH, ECO-FRIENDLY HAUTE PARFUMERIE BRAND WITH AN APPROACH THAT STRIVES TO: • Make High Perfumery ACCESSIBLE • Put EMOTION at the heart of inspiration • And say NO to COMPROMISE Standing out from the rest of the market, L’ATELIER PARFUM is a brand with a unique personality and proposition. It aspires to return to the essence of perfumery, and restore the noble status of fragrance. CREATIVITY, EMOTIONS, IMPERTINENCE. At L’ATELIER PARFUM, this is how we create, communicate, inspire and present ourselves. In order to sublimate everyone’s uniqueness, we call upon renowned perfumers, whose only constraint is to not have one. Full of inspiration and audacious, they reinvent the rules of the game to create ever more surprising fragrances. With a long-lasting effect and a heady trail, our fragrances have that little je ne sais quoi that makes all the difference. Haute Parfumerie? Yes, but with respect and goodwill. We respect nature in its entirety and that is why we carefully select natural ingredients of the highest quality from France and around the world. With this idea in mind, our essences come from an ethical and responsible supply, and our formulas contain up to 90% ingredients of natural origin and are 100% Vegan. We favor local sourcing, in France and in Europe, in order to limit our carbon footprint. We limit the use of plastic as much as possible, choosing natural materials, such as wood for our cap or biodegradable cellophane. Our glass bottles, made in France and Germany, are entirely recyclable, and our cardboard cases are made from FSC-certified paper from eco-managed forests. The result? Fragrances like nowhere else, from design to manufacturing!