Lateral Thinking
David Lario Gascon is an experienced brand strategist currently serving as Brand Experience Director at Lateral Thinking since September 2022, focusing on enhancing brand and consumer experiences. Previously, David held the position of Head of Brand Experience at DESIGUAL from July 2019 to September 2022, overseeing retail marketing, in-store image, and event production. David's extensive background at Nike spanned from November 2008 to July 2019, where roles included Head of Retail Marketing and various positions in visual merchandising and presentation across Europe, the Middle East, and Africa. David holds a Master’s degree in sports marketing and sponsorship from Johan Cruyff Institute and a Técnico superior en gestion comercial y marketing from Centre d'estudis politecnics.
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Lateral Thinking
So this is the space where we define who we are… The truth is, we have a hard time responding to this question, and we don’t really plan on it getting any easier. How can we define whom we are when we are constantly evolving? Day by day we strive to reinvent ourselves, and it is this passion that inspires us to keep producing great work. Because if you really have to sum it up, that’s just it: we are passionate creatives who love to do great work for great brands.