David Lario Gascon

David Lario Gascon is an experienced brand strategist currently serving as Brand Experience Director at Lateral Thinking since September 2022, focusing on enhancing brand and consumer experiences. Previously, David held the position of Head of Brand Experience at DESIGUAL from July 2019 to September 2022, overseeing retail marketing, in-store image, and event production. David's extensive background at Nike spanned from November 2008 to July 2019, where roles included Head of Retail Marketing and various positions in visual merchandising and presentation across Europe, the Middle East, and Africa. David holds a Master’s degree in sports marketing and sponsorship from Johan Cruyff Institute and a Técnico superior en gestion comercial y marketing from Centre d'estudis politecnics.