Lateral Thinking
Ximena Apel is an experienced marketing and communications professional with extensive expertise in account management, social media strategy, and public relations. Currently serving as an Account Manager at Lateral Thinking since May 2022, Ximena previously held roles such as Strategic Marketing and Social Media Manager as a freelancer and PR & Social Media Manager at Carpe Diem Comunicación. Ximena's career includes leading communication strategies for the Foreign Trade Secretary of Argentina and managing PR projects in diverse sectors. Educational achievements include a Master's in Strategic Marketing from UPF Barcelona School of Management and a Licenciatura in Ciencias de la Comunicación from the University of Buenos Aires, complemented by various relevant courses and certifications.
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Lateral Thinking
So this is the space where we define who we are… The truth is, we have a hard time responding to this question, and we don’t really plan on it getting any easier. How can we define whom we are when we are constantly evolving? Day by day we strive to reinvent ourselves, and it is this passion that inspires us to keep producing great work. Because if you really have to sum it up, that’s just it: we are passionate creatives who love to do great work for great brands.