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Jennifer Schweitzer

VP, Product Development at LATHER

Jennifer Schweitzer has a strong background in product development and marketing in the personal care industry. Jennifer started their career in 1998 at Leiner Health Products as a Group Marketing Manager, where they were responsible for the development, sales, and marketing of private label and branded vitamins and OTCs. Jennifer achieved success in this role, receiving recognition as Supplier of the Quarter at Wal-Mart for the Spring Valley/Equate brand vitamins and Equate brand OTCs. In 2006, they became the Director of OTC Marketing at Leiner Health Products, overseeing the private label Cough/Cold/Allergy/Flu and Digestive categories. Jennifer played a crucial role in launching the Ranitidine 150 mg product and gaining distribution at major national retail chains. In 2008, they joined Levlad LLC as the Brand Manager for Nature's Gate, a natural personal care brand. Jennifer was responsible for sales growth, profit, and equity of the brand, focusing on market analysis, new product development, retail marketing, and consumer relations. In 2013, they transitioned to LATHER as the Director of Product Development and later became the VP of Product Development. Overall, Jennifer Schweitzer has demonstrated expertise in product development, brand management, market analysis, and cross-functional project management throughout their career.

Jennifer Schweitzer earned a Master of Business Administration (MBA) in Marketing from the UCLA Anderson School of Management from 1996 to 1998. Prior to that, they obtained a Bachelor of Arts (B.A.) degree in French Literature from UC San Diego.

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Timeline

  • VP, Product Development

    March, 2020 - present

  • Director of Product Development

    March, 2013

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