Latinamerica Ethnic TV - LAETV
Ximena Pazos is an accomplished media executive with over thirty years of experience in multicultural advertising, serving as EVP of Media at Hispanic Group since January 2002. As a proud first-generation Latina and minority agency leader, Ximena has significantly contributed to establishing Hispanic Group's prominence in the industry. The career spans collaborations with global brands such as Procter & Gamble, Coca-Cola, and PayPal, alongside local brands including DishLATINO and Boost Mobile. Additionally, Ximena has held the position of VP Media Director at Latinamerica Ethnic TV since January 2020 and previously served as Marketing Director at Publicidad Causa in Peru, where a nine-year tenure culminated as Media Director. Ximena holds a Bachelor's degree in Advertising from IPP - Instituto Peruano De Publicidad.
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Latinamerica Ethnic TV - LAETV
Latinamerica Ethnic TV (LAETV) is a Media Ad Sales firm representing leading TV channels from all over Latin America in the USA, and providing the most effective use of Infomercial and Direct Response sales across U.S. Hispanic markets. Established in 2002, LAETV offers a diverse portfolio of TV channels with 24/7 content for all audiences, allowing our clients and agencies to efficiently reach their target through ultra-segmented tactical campaigns and achieve mass reach based on their needs for the most efficient ROI. With full in-house production capabilities, LAETV has the flexibility to produce, edit, format, and distribute award-winning TV ad spots for all types of budgets.