Ximena Pazos

Ximena Pazos is an accomplished media executive with over thirty years of experience in multicultural advertising, serving as EVP of Media at Hispanic Group since January 2002. As a proud first-generation Latina and minority agency leader, Ximena has significantly contributed to establishing Hispanic Group's prominence in the industry. The career spans collaborations with global brands such as Procter & Gamble, Coca-Cola, and PayPal, alongside local brands including DishLATINO and Boost Mobile. Additionally, Ximena has held the position of VP Media Director at Latinamerica Ethnic TV since January 2020 and previously served as Marketing Director at Publicidad Causa in Peru, where a nine-year tenure culminated as Media Director. Ximena holds a Bachelor's degree in Advertising from IPP - Instituto Peruano De Publicidad.