We are a revolutionary haircare brand for Latinas! Founded by some of the masterminds behind brands like Pantene and Herbal Essence, our team of experts created their dream formula inspired by Latino traditions and powered by science. Forget about off-the-shelf formulas, we deliver incredible haircare at affordable prices that works for all of us. 

Designed by Latinos, made in California.
This is Lu.

Beauty & Cosmetics

E-Commerce

Health & Wellness

LatinUs Beauty LLC

LatinUs Beauty LLC

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