Venu Madhav Potharajula

Venu Madhav Potharajula's work experience begins in 2006 at Syntel Inc, where they worked as an Analyst Programmer, focusing on Enrollment/Onboarding for Insurance firm Humana USA. Venu Madhav then moved on to HSBC in 2007, where they held multiple roles including Solutions Engineer, CRM Consultant, Marketing Automation, and CRM Developer, contributing to the successful implementation of a CRM transformation program and overseeing the integration of various third-party systems. In 2016, they joined CommSec as a Customer Contact Strategy Analyst and Marketing Automation Specialist, responsible for designing, executing, and measuring marketing and service campaigns. Concurrently, they also worked at ANZ as a Marketing Automation Specialist and Product Owner, managing end-to-end operations, development, and execution of marketing campaigns. Since 2022, Potharajula has been with Latitude Financial Services, initially serving as a Senior Manager in Digital Marketing Automation and currently as the Head of Marketing Operations.

Venu Madhav Potharajula completed their Bachelor's degree in Computer Science from Jawaharlal Nehru Technological University from 2002 to 2006. In addition to their degree, they have obtained several certifications including SAFe® 4 Certified Scrum Master from Scaled Agile, Inc. in September 2017, Certified Business Analysis Professional (CBAP) from IIBA in September 2016, Salesforce Certified Administrator from Salesforce in May 2016, and CSM from Scrum Alliance in March 2016.