Yedda Cheah

Yedda Cheah is a seasoned professional with extensive experience in strategic partnership, business development, and campaign management across various industries. Currently serving as Senior Manager for Strategic Partnership & Business Development at LatitudePay Asia, Yedda focuses on partnership and merchant acquisition in the Buy Now Pay Later sector, as well as driving merchant growth through comprehensive analysis and business reviews. Prior roles include managing partnerships and business development at TNG Digital Sdn Bhd, where responsibilities encompassed the entire campaign lifecycle for major accounts in fuel convenience, FMCG, and retail industries. Yedda has also held significant positions at YTL Communications Sdn Bhd, where contributions to customer experience improvements and channel management were key, alongside earlier experience in account management at Dex Media Sdn. Bhd. and team leadership at Maxis.