Ivita Reidzane

Ivita Reidzane is an accomplished professional with extensive experience in segment management and product development across various sectors. Currently serving as the Head of Household and Small Business Segment Management Department at Latvenergo AS since March 2017, Ivita focuses on strategy development, sales performance, and team management. Previous roles include Data Service Development Manager at BITE Latvija and Project Manager positions at Citadele banka and Parex Bank, where Ivita contributed to product development, pricing strategies, and customer service enhancements. Educational qualifications include a Master's degree in Marketing and a Bachelor's degree in Economics from Rīgas Tehniskā universitāte and a background in economics from Rīgas Ekonomikas augstskola.