Launch Marketing
Shawna (Lofstrom) Boyce is a marketing professional with 15 years of diverse experience, currently serving as Managing Partner and Executive Director of Accounts and Operations at Launch Marketing since April 2008. In this role, Shawna works with various B2B technology clients to enhance messaging, market positioning, and brand development, while leading the creation of integrated marketing plans and demand generation campaigns. Shawna's leadership extends to both strategic direction and creative engagement with clients. Prior to Launch Marketing, Shawna was the Marketing Communications Manager at Austin Logistics from February 2001 to March 2008, where responsibilities included overseeing corporate communications, brand management, and executing targeted marketing campaigns. Shawna holds a Bachelor of Science degree in Advertising from The University of Texas at Austin.
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Launch Marketing
Our mission at Launch Marketing is clear: We aim to be the go-to marketing agency in Austin and beyond, specializing in technology-oriented company and product launches by offering turn-key B2B marketing services. Since our inception in 2001, this mission has been the driving force behind our journey, enabling us to empower more than 200 clients toward successful company launches, market entries, product introductions, and consistent generation of high-quality leads. Our unwavering commitment is marked by several notable achievements, including multiple awards for outstanding client work and recognition as one of Austin Business Journal’s Best Places to Work for three consecutive years. For more information, visit www.launch-marketing.com.