Anthony Techeira

Anthony Techeira is an accomplished professional in digital advertising and programmatic management, currently serving as the Director of Programmatic at Launch Potato since June 2020, where responsibilities include optimizing ad serving, managing vendor partnerships, and enhancing revenue through new technology partnerships. Prior experience includes roles as Digital Yield Manager at Hearst Television and Senior Yield and Inventory Analyst at WebMD, where Anthony played a key role in maximizing media yield and developing strategic reporting for advertising decisions. Additional experience encompasses positions at TheStreet and Bankrate.com, focusing on ad operations and financial analysis, respectively. Anthony holds a Bachelor of Business Administration in Finance from Baylor University.