Sara Heddleston

Sara Heddleston is an accomplished marketing professional with a rich background in digital publishing and brand management. Currently serving as Sr. Brand Director at Launch Potato, Sara previously held the same title at World of Good Brands, where a focus was placed on enhancing the Only In Your State brand. With a history of progressive roles at Leaf Group, including Sr. Manager of Audience Development and Manager of Operations, Sara has demonstrated expertise in audience growth, content optimization, and brand storytelling. Additionally, experience as an Independent Consultant and Managing Editor at ViralNova highlights Sara’s ability to navigate the complexities of the digital landscape and drive successful marketing campaigns. Sara holds a Bachelor's degree in Marketing from Kent State University.