Shant Aroch

Shant Aroch is a seasoned marketing professional with extensive experience in media buying and paid search. Currently serving as Senior Director of Paid Search at Launch Potato since November 2025, Shant previously held key positions at MediaAlpha from February 2016 to September 2025, including Senior Director and Director of Media Buying, where Shant contributed to innovative customer acquisition solutions. Prior roles include Senior Manager of Media Buying at LegalNature and Head of Search Marketing at Oversee.net, where Shant excelled as Senior SEM Manager from January 2010 to January 2015. With a strong focus on leveraging technology and data science in marketing strategies, Shant Aroch has demonstrated a commitment to achieving optimal results in high-consideration consumer categories.