Jennifer Lew

Jennifer Lew is a seasoned marketing analytics professional with extensive experience in data strategy, operational excellence, and business optimization across multiple organizations. Currently serving as the Director of Marketing Analytics at LaunchDarkly since June 2021, Jennifer has previously held key roles at T-Mobile as a Sr. Reporting & Analytics Manager, where contributions to the Demand Gen Marketing Team included building KPI frameworks and driving insights for effective lead generation. Jennifer's background also encompasses leadership positions at Conga, Concur, and Market Leader, focusing on system integrations, marketing operations, and performance measurement. Jennifer's foundational experience includes managing marketing initiatives at DocuSign, retail management roles at Starbucks, and team development at Macy's. Jennifer holds a degree from the UW Foster School of Business.