Lara Camagni

Head of Brand and Business Marketing at Launchmetrics

Lara Camagni has a diverse work experience spanning various companies and roles. Lara is currently working as a Guest Lecturer at Accademia del Lusso. Prior to this, they served as a Marketing Director at Launchmetrics, where they led a global team in developing brand strategies and implementing innovative marketing campaigns that resulted in increased revenue. Lara also built partnerships and orchestrated cross-functional programs to recruit new leads and achieve business growth.

Before Launchmetrics, Lara worked as a Guest Lecturer at Istituto Europeo di Design. Lara gained further experience as the Senior Global Marketing Manager at Bally, where they executed creative strategies to increase brand awareness and led a team in identifying strategic partnerships for brand positioning. Lara also implemented digital marketing campaigns that exceeded business targets.

Prior to their time at Bally, Lara held the position of Global Marketing Manager at FURLA, where they led 360 marketing strategies and promoted digital transformation. Lara supported successful product launches and deployed initiatives to drive growth and profitability.

Lara began their career as an Experience Design Intern at Begovich Gallery & Grand Central Art Center. Lara holds extensive experience in brand positioning, global marketing strategies, and cross-channel digital marketing.

Overall, Lara Camagni's work experience highlights their expertise in brand management, marketing strategy, partnership building, and digital transformation.

Lara Camagni has a diverse educational background. Lara holds a Master of Science (M.Sc.) degree in Marketing from the London Business School. Additionally, they have a Master of Arts (M.A.) degree in Exhibition & Experience Design from the Fashion Institute of Technology. Lara also obtained a Master of Fine Arts (M.F.A.) degree in Art History and Curatorship from California State University, Fullerton. Lara has a Bachelor of Science (B.S.) degree in Design from Politecnico di Milano. Lara completed their high school education at Liceo Scientifico, where they obtained a Scientific Diploma with a focus on Biology/Biological Sciences.

In terms of certifications, Lara has completed several courses. Lara achieved the AWS Innovate certification from Amazon Web Services (AWS) in February 2021. In January 2021, they obtained the Digital Marketing: SEM, SEO, Social Media and Beyond certification from the London Business School. Lara also holds the Fundamentals of Digital Marketing certification from Google Digital Garage, acquired in November 2020. Lara has certifications in Social Media Marketing and Inbound Marketing from HubSpot, obtained in November 2020 and October 2020, respectively. Additionally, they completed the SEO Fundamentals course offered by SEMrush in November 2020.

There are two additional certifications mentioned, but no specific details regarding their completion dates or institutions. These include the Connoisseurship and the History of the Art Market - Modern & Contemporary Art certification from Christie's, as well as the Management of Fashion and Luxury Companies certification from Università Bocconi.

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