Building billion-dollar brands. Health. Wellness. Beauty.  

Ingredients and products might make millions. New categories make billions. We know; we’ve been responsible for nine new categories in the industry. Two of our Co-Founders have helped introduce and commercialize Muscle Milk, Collagen, Creatine, Whey Protein, Resveratrol, NMN, Ergothioneine, Retinol, and GNC’s #1 product of all time: NO2, the Nitric Oxide Generator.   

You can find the products we’ve launched in every major retail industry outlet, including GNC, Vitamin Shoppe, CVS, Rite Aid, Amazon, Walgreens, Safeway, Target, Walmart, and Whole Foods, along with over 10,000 independent specialty stores. 

WHAT WE DO: Unlike consultants, we do the actual work. We take ingredients and products through scientific discovery, clinical trials/studies, claims creation, branding, positioning, marketing and advertising, manufacturing, accounting and legal. To support the commercial success of your finished product/ingredient, we create a website (or make suggestions for your current one); distribute press releases; write articles in industry and consumer publications; and publish white papers and flyers, so that you get instant recognition. We also discover new patent opportunities for you. You can choose one, some, or all of what we offer.

Our Chief Scientific Officer is Joseph L. Evans, PhD, a former principal investigator at Novartis Pharmaceuticals. Dr. J analyzes the molecular pathways of an ingredient to find previously “undiscovered” benefits, and then proves it with both informal and formal scientific studies. Then Marketing and Advertising take over, to create powerful, compelling, regulatory-compliant, one-of-kind messaging and marketing campaigns. Finally, Sales and Distribution moves your ingredient or product onto store shelves quickly and efficiently.      

This all happens through the combination of intelligent analyses, years of experience, and the “Magic Ingredients”: TALENT and EXPERTISE.

LaunchPad Nutraceuticals

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