Sonoko Sugiyama

Sonoko Sugiyama is a seasoned creative professional with extensive experience in the beauty and cosmetics industry. Currently serving as a Creative Director Consultant at Laura Mercier Cosmetics since April 2019 and at Fresh Beauty and Cosmetics/LVMH since June 2018, Sonoko has played a pivotal role in overseeing significant brand campaigns, including the 360 brand equity campaign for Fresh's Chinese New Year 2019. Prior experience includes positions as Creative Director Consultant at Lu Ming Tang, Senior Art Director at Fresh Cosmetics/LVMH, and Art Director Creative Consultant at Estee Lauder Companies, overseeing global advertising for luxury brands. Sonoko began a career as Art Director at KraftWorks and as a Junior Art Director at SelectNY, working on various high-profile advertising campaigns. Sonoko holds a Bachelor's Degree in Communication from Pratt Institute and has pursued continuing education in Interior Design at Parsons School of Design.